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What is ClickFunnels?

ClickFunnels is a sales funnel builder that allows you to create different types of funnels for your online business. By using sales funnels you can take your business to the next level, if you know how to use them the right way. But before we get into the benefits of sales funnels, first let’s look at two of the biggest problems most marketers face when trying to build an online business and how using a sales funnel can solve these problems.

Are you new to sales funnels? If you don’t know what a sales funnel is and how it works, watch the next video where the co-founder and CEO of ClickFunnels, Russell Brunson, gives you the answers to these questions. He will also explain why a sales funnel can be a valid alternative to a website, and why all marketers should use sales funnels on their online businesses, even if they already have a website working for them.

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Now that you know what a sales funnel is, let’s look at two of the main problems most marketers face on their online businesses, which are: how to generate leads and how to convert those leads into customers? Or if you prefer a more direct approach, how to build a mailing list and how to make more sales?

If you want to create an online business that will allow you to earn income on a regular basis, you definitely need to build a list. This should always be your main priority. After all, without a list you are certainly leaving money on the table and that is something you should always try to avoid.

To build a list you need to capture the email addresses from those who want to know more about what you are doing, so you can send them emails with more information about your online business. In other words, you need to generate leads, and for different reasons this is a problem many marketers face, and most of them don’t really know how to deal with it.

ClickFunnels provides the best solution to solve this problem and I will show you why. After you understand how this platform works and how you can generate more leads with it, you will agree that this is the best way to build your list and increase your sales. You can either use a lead funnel or a sales funnel to generate leads on your online business. Choosing between these two types of funnels really depends on what you want to promote.

If you want people to join your list in order to send them more information about your business, then you can use a lead funnel to do that. But if your intention is to get people to join an online platform you are working with or to purchase a digital product you are promoting, then maybe a sales funnel is a better choice since it allows people to do that, while allowing them to join your list at the same time, just like a lead funnel does.

You see, the first page (landing page) of a lead funnel or a sales funnel has an opt-in form that is used to capture the email addresses from your leads, therefore this page is also known as a lead capture page or opt-in page. When people land on this page, they have to leave their email addresses in order to get to the next page, where they will access the information they are looking for.

As an example, to promote a platform like Legendary Marketer it’s better to use a sales funnel instead of a lead funnel. This platform already has a professional sales page that works very well inside a sales funnel. They even have a done for you funnel from ClickFunnels that you can use with Legendary Marketer, so if you want to promote this platform you should definitely use a sales funnel.

After having your funnel in place, you will need an email marketing platform to solve the second part of your problem, which is converting your leads into customers. As you are building your mailing list, you need to be sending emails to your leads with more information about your online business, and an email marketing platform like GetResponse will allow you to do that on autopilot.

One of the great things about sales funnels is that they will also help you convert some of your new leads into customers. You see, by presenting your offer to your leads on your sales page, you allow them to see you offer right after they opt in, and some of them will end up buying what you are promoting.

Although sales funnels can also help you solve the second part of your problem, by converting some of your leads into customers, the vast majority of your leads will only be converted into customers by the emails you are going to send them from your autoresponder, so it’s very important that you use an email marketing platform like GetResponse in order to do that. And yes, you can easily integrate this platform with ClickFunnels.

Now that you know how important sales funnels really are, let’s dive into ClickFunnels and see what this platform is all about, how does it works and how can it help you grow your business. If you are not using ClickFunnels yet, then read this post very closely because using this platform can bring some excellent results to your online business.

The Value Ladder

To know exactly how sales funnels work and why they are such a powerful tool, first you need to understand what a value ladder is and how to implement it on your online business. If you apply this concept the right way, it will allow your business to grow faster and become profitable sooner, so watch the next video where Russell Brunson explains exactly how this concept works.

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As you can see, a value ladder is a marketing concept that establishes a relationship between the value of the products or services you are providing (your offer) and the cost of those products or services. The more value you provide, the more they will cost. By representing this relationship in a simple chart you are going to get a graph with the form of a ladder.

The best way to get your leads climbing your value ladder is to provide some value for free right from the start, and as you gain their trust those leads will become your customers by purchasing what you are selling, since they are going to get more value from your offers. As time goes by, they will increase their spending, as long as you continue to deliver more value with each product or service you are promoting.

For example, you can start with a free report containing some good information about affiliate marketing that will deliver some value to your leads without any cost to them, and end up with a high-ticket product like a complete training course about affiliate marketing that will be quite expensive but will also deliver some outstanding value. It’s all about your offer!

As you build a relationship with the people on your list, they will eventually start making more purchases from you and your affiliate commissions will start rising. To see how a true offer looks like, watch the next video where Russell Brunson explains what this concept is all about.

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The more value you provide right from the start, when your leads are still getting to know you, the faster they are going to like you, and as you continue to provide more value, the faster they are going to trust you. People buy products and services from the ones they know, like and trust, so the faster you can make them trust you the better, and providing value on a regular basis is a very effective way to do that.

There is also a strong connection between a value ladder and a sales funnel that you should be aware of. You see, as your leads go through your sales funnel, they are also climbing your value ladder at the same time. This means that the deeper your leads go into your sales funnel, the more sales you will be making, and the higher will be the value of the products or services you are selling.

Using Legendary Marketer as an example once again, we can see how this platform goes from a low-ticket product like their online marketing training modules which have a monthly subscription, to several high-ticket products like different training courses explaining everything you need to know about building an online business. They also have some mid-ticket products, making this platform a very good example of what a value ladder should look like.

Now that you understand how a value ladder works, let’s look at the different types of funnels you can build with ClickFunnels, and how you can use them on your online business. I have already talked about this before, but now I will explain in detail the true benefits of each of these funnels.

There are two main types of funnels that you can build with ClickFunnels: lead funnels and sales funnels. You can also build other types of funnels using this platform for more specific applications, like a webinar funnel for example, but for now let’s focus on these two types of funnels and see how they work.

Lead Funnels

The main purpose of a lead funnel is generating leads and building a mailing list for your business. Everyone who is building an online business needs leads, and a lead funnel is the best way to get them. Of course a simple landing page with an opt-in form can also do this, but a lead funnel takes the lead generation process one step forward.

You see, a lead funnel begins with an opt-in page, which is used to capture the email addresses from your leads, and ends with a follow-up series of emails, where you send more information about your online business to your leads. These emails will allow you to convert your leads into customers, by showing them the product or service you are promoting.

To convert more traffic into leads it’s always better to have a lead magnet on your opt-in page, so those who visit that page are more willing to leave their email addresses in exchange for your lead magnet. A lead magnet is usually something you give away for free, but that contains some valuable information, like an ebook, report, guide, video or infographic for example.

After your leads sign up to your list, you can send them to your thank you page. This page allows you to thank your leads for becoming your subscribers, and it also allows you to invite them to visit your website, Facebook page, YouTube channel or any other page you want them to see.

You can also use this page to introduce yourself and briefly talk about your online business, and you can either do this with a short video or some text. This is a good way to promote yourself and your business at the same time, and to start connecting with your leads before you go deeper about your business in future interactions.

This approach will allow your leads to become more receptive to the emails you are going to send them in the future, because they will already know who you are. At some point you should also mention that you are going to send them emails, so they can be aware of that, and inform them that your lead magnet is already on its way, because that is something they will be expecting from you. Now let’s see how sales funnels work.

Sales Funnels

Sales funnels are used when you want to promote an affiliate program or sell a digital product to others, or in other words, when they have to pay in order to access something you are promoting. These funnels allow you to build a mailing list and promote an offer at the same time. They not only allow you to get more leads on your list, but they also allow you to immediately convert some of those leads into customers, which is something a lead funnel don’t allow you to do.

The first page of a sales funnel is an opt-in page where people can leave their email addresses to know more about your offer. After your opt-in page, you can have a sales page that is going to promote your offer to your leads, talking about it in detail and making the sale for you. This way you will ensure that your leads will always see the offer you are promoting, whether it’s an affiliate program you want them to join or a digital product you want them to buy.

By having a sales page promoting your offer to your leads, you allow them to make their first contact with that offer right after they opt in, allowing them to decide whether they are interested in that offer or not. If they joined your list they are probably interested in knowing more about what you are promoting, so now it’s the best time to show them your offer. But this gets even better.

To increase conversions, you can also create an additional page between your opt-in page and your sales page, where you can introduce yourself and briefly explain to your leads what they are going to see on your sales page. This is called a bridge page, and it allows you to connect with your leads and make some personal branding, which is essential to start building trust with them.

A bridge page allows you to start interacting with your leads right from the beginning, making it easier to build a good relationship in the future, as you continue to communicate with them by email. The sooner you establish a strong connection with your leads, the easier will be to turn them into customers. This page is optional, but very effective when it comes to building a good relationship with your leads.

Using a bridge page will allow your leads to start knowing you and eventually liking you. You can make a short video to put on this page or you can just write something about you, if you can’t record a video. If you do this the right way, you will see that a bridge page is a great opportunity to connect with your leads before you try to sell them something, and when you get to that point your results will be much better.

The last page of your sales funnel is your thank you page, which allows you to make one final interaction with your customers, before they start receiving emails from you. This page will ensure that your new customers are not going to be left behind after making a purchase. You should thank your customers for buying the product or joining the affiliate program you are promoting, and you can either use a short video or some text in order to do this.

As you can see, ClickFunnels allows you to build a complete sales funnel with an opt-in page, bridge page, sales page and thank you page, so you can take the most out of your traffic, and convert as many people into leads and customers as you possibly can. It also allows you to build a lead funnel with an opt-in page and a thank you page, if you only want to build your mailing list without selling anything at this point.


Creating funnels using the right marketing tools is great, but there is another essential part of your funnels that you should pay close attention to, which is the message you want to send to your audience and the words you are going to use in order to do it. This is called copywriting and it’s one of the most powerful skills any marketer can have.

You see, copywriting is everywhere. It’s on your funnels, on your website’s content, on your email marketing, on your social media posts, on your advertising campaigns, and even on your videos. The way you communicate with your audience will dictate their response to what you are saying, so being good at copywriting is something you can’t ignore.

Knowing how to send an interesting message to those who are going to see your content is really important, and using the right words on your funnels to send your message in a way that is going to cause a greater impact will certainly attract more leads to your mailing list. To learn more about copywriting, watch the next video where Russell Brunson explains why this concept is so important.

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Besides lead funnels and sales funnels, you can also build other types of funnels with ClickFunnels, so join this platform to see all the different funnels you can use on your online business. Click here to access a 14 day free trial where you can test all the amazing features that are available inside ClickFunnels, and discover how powerful this marketing platform really is.

You also have a lot of training available inside your back office. You will have access to short videos explaining everything you need to know to start building your funnels, with step-by-step guides showing you exactly what to do, so what are you waiting for?

I will see you on the inside!